Canon is putting more weight behind Canterbury after naming the region its fastest-growing New Zealand market and opening a new Christchurch office and showroom in Addington.

The company says it is investing more than $2 million annually in Canterbury. The spending covers new infrastructure, 30 local employees, an expanded showroom and extra space for business services processing at 7 Show Place.

Canon's release says the local market delivered 31 percent revenue growth and contributed to a 17 percent increase in national revenue over the past year. The Christchurch office was formally opened in September with a Mihi Whakatau and blessing led by local mana whenua.

Country Manager New Zealand Stephanie Kempt described the move as a signal of confidence in the region's future, saying the new space gives Canon capacity to grow its team, show its technology and work more closely with customers across Canterbury.

The announcement also points to a wider business pattern. Canon says it has shifted from a mainly direct-sales approach toward a model that combines its own sales team with independent dealer partners, including regional partners who can support businesses closer to where they operate.

For Christchurch, the useful local question is whether this kind of investment turns central-city and Addington momentum into durable jobs and supplier relationships. Canon links the growth to business technology demand, the new stadium effect and customers expanding around the precinct.

The figures should still be read as company-reported. But the office opening gives the claim a physical marker in the city: an international technology brand putting staff, showroom space and service capability into Christchurch rather than treating Canterbury as a remote sales territory.